The building is located on the Jaffa-Tel Aviv border, at one of the city’s main traffic axes. The building’s refurbishment now differentiates it from the ancient-looking street around, thereby transforming it into a modern point of reference for the area. Still, though, the past is also respected: the building was constructed during the British Mandate, and some of the original walls were kept during the renovations. 

The building profits from a unique location, near the old railway compound in Tel Aviv—which will soon be joined by the new light railway Neve Tzedek station. 

The building is about 1,000 square meters.